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The Wizard of Oz 1939

Directed by Victor Fleming

Starring Judy Garland and Frank Morgan

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News March 2007

The Wizard of Oz - Digital release in the UK

The Wizard of Oz, released by the BFI on 15 December 2006, has grossed £113,365 to date and has so far been booked by a total of 86 venues around the country. The film was released on both 35mm and high definition digital format.

Given the film's familiarity, the challenge facing the BFI was that of persuading audiences of the value of the big screen/cinema-going experience. This message was strongly picked up and presented in the extensive media coverage which included at least half a dozen features in the News section of both broadsheets and tabloids (announcing the BFI's release and extolling the quality of the digital restoration.)

A stream of 5-star reviews on the opening Friday both reinforced the 'big screen' message and emphasised the film's timeless appeal to children in particular:

'A movie from 1939 that can enchant present-day children as much as any more recent film.'                                 (The Sunday Times)

'Dorothy's Yellow Brick Road is brighter and, well, more yellow than ever thanks to a painstaking overhaul. The detail on this new print is astonishing.'                                                  (The Independent)