April 2009
Hollywood Classics is one of twelve UK film companies chosen to participate in a British Government sponsored initiative called ‘Take 12…Digital innovation in Film’.
The programme was launched in March 2008 by John Woodward, CEO of the UK Film Council, and the then Culture Minister Margaret Hodge. It is aimed at encouraging independent film companies to embrace new digital technology and use it to build new revenue streams.
Each of the chosen film companies is paired up with a digital consultancy expert strategist - an innovation partner - and receives a specially-tailored programme of financial/business planning support to help them identify and deliver opportunities for new forms of distribution aimed to bring in new revenue.
Hollywood Classics is paired up with MTM London and digital content company Illumina Digital. MTM has a very strong background in research, and Illumina Digital is a BAFTA-winning cross-media production company.
The programme runs until January 2010.
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